It's a little weird getting close to done with the build part on stlouist.com. I've basically been working on this concept for 20 years.
No tracking, no bullshit, all killer, no filler, get shit done, promote, educate, enable, sustainable.
I even got to the point where I felt comfortable enough to send a sitemap to google.
Now people will be looking at the surface.
The good stuff is within.
Prepare your work and ideas.