How to Fix Facebook—Before It Fixes Us

by Roger McNamee

In early 2006, I got a call from Chris Kelly, then the chief privacy officer at Facebook, asking if I would be willing to meet with his boss, Mark Zuckerberg. I had been a technology investor for more than two decades, but the meeting was unlike any I had ever had. Mark was only twenty-two. He was facing a difficult decision, Chris said, and wanted advice from an experienced person with no stake in the outcome.

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In my thirty-five-year career in technology investing, I have never made a bigger contribution to a company’s success than I made at Facebook. It was my proudest accomplishment. I admired Mark and Sheryl enormously. Not surprisingly, Facebook became my favorite app. I checked it constantly, and I became an expert in using the platform by marketing my rock band, Moonalice, through a Facebook page. As the administrator of that page, I learned to maximize the organic reach of my posts and use small amounts of advertising dollars to extend and target that reach. It required an ability to adapt, because Facebook kept changing the rules. By successfully adapting to each change, we made our page among the highest-engagement fan pages on the platform.

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