St. Louis chocolatiers hit sweet spot between innovation, tradition

Add molasses puffs to the list of foods – Provel, toasted ravioli and gooey butter cake – that St. Louisans love and other folks don’t quite get.

The old-fashioned candy with a sweet honeycomb-textured center is a top five seller here for the Chocolate Chocolate Chocolate Co.

“We can’t give it away in the rest of the country,” said Christina Abel, one of Chocolate Chocolate Chocolate’s owners.


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