It looks like WOW's time in St. Louis may not have been as strong as Lambert officials believed. In an email to RFT, WOW spokeswoman Svana Fridriksdotti confirmed that airline's service is ending in January — the last flight from Iceland arrives in St. Louis January 6, with the final return flight to Iceland scheduled for January 7 — but also added a contrasting perspective to the situation.
"Unfortunately, it has to be said that St Louis was a disappointment for WOW air this summer in terms of end results," Fridriksdotti wrote, "with load factors not achieving the targets that were set for the route in the beginning, and compared to other markets in our network."
Fridriksdotti added that WOW is also cancelling service in two other airports, at Cincinnati/Northern Kentucky International Airport and Cleveland Hopkins International Airport. Those cancellations are effective this month.