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BizJournal 💲📰

4 simple ways to protect the value of your brand name

1 year 7 months ago
From startups to Fortune 100 companies, the value associated with brand names constitutes a huge portion of the overall valuation of many companies. A brand name is generally the name given by the maker to a product, service or range of products or services. Most people think of Apple ®, Nike®, Microsoft®, and countless other household names when brand names are mentioned, but nearly every business has a brand name. Protecting the goodwill that consumers associate with that brand name should be…
Tracey Truitt

Coworking and event venue creates space for creatives and entrepreneurs — especially women and founders of color

1 year 7 months ago
Heydays HQ feels like a place you’d want to hang out with your friends. Both floors of the space are warm and understated, with plenty of texture and color to make the polished concrete and exposed brick feel modern and inviting. The second floor’s south-facing side opens up to a roomy, concrete outdoor space overlooking Olive Street in St. Louis. “This space did not look like this on Saturday,” says Keisha Mabry Haymore, founder and owner of Heydays HQ, while surveying the room. “It was…
Jacqui Germain

Technology creates new virtual learning option for STLCC students with disabilities

1 year 7 months ago
The coronavirus pandemic forced educational institutions to quickly rethink course delivery options. In doing so, most opted to offer virtual classes and implement technology in innovative ways to ensure student success. By broadening the use of Swivl technology to include students with disabilities, St. Louis Community College-Florissant Valley created a welcome learning option for Sean Gold. This project was a finalist for the St. Louis Community College Innovation of the Year Award. Swivl is…
St. Louis Community College

East-West Gateway Council of Government board votes to work with crime reduction consultant

1 year 7 months ago
In a unanimous voice vote, the board of directors of the East-West Gateway Council of Governments authorized the group’s executive director to enter into a contract with the Violence Reduction Center at the University of Maryland. But skeptics question whether yet another anti-crime strategy won't yield the same results as the others that came before it.
James Drew