100 Years Ago: Santa Claus Ice Cream (Also Turkey) Sold in Alton
ALTON - On December 22, 1924, a Walnut Grove Dairy ad in the Alton Evening Telegraph informed readers that individual servings of Santa-Claus ice cream and Turkey ice cream were available for sale at their 809 Broadway store. This wasn’t just a one-time offering, either. There are ads for both of these flavors in December 1925 (also Corn and Husk or Horn of Plenty), and 1926 (also Candlestick), but nowhere does it actually describe the flavors of Santa-Claus, Turkey, Corn and Husk, Horn of Plenty, or Candlestick. A 1927 Thanksgiving ad even mentions the flavor Football. They were apparently not popular enough to be sold in brick form like their standard vanilla, hazelnut and vanilla, cranberry ice, or rainbow, but local citizens clearly looked forward to these specialty flavors. The ice cream must have been excellent because it even influenced local politics. In 1928, an Alton Evening Telegraph article mentioned that the East End Improvement Association elected Emil Schrimpf