New Frontiers Furniture Store Celebrates 46th Anniversary, Reflects on Growth
ALTON - New Frontiers Home & Garden Furnishings Company will celebrate its 46th anniversary with a major sale starting Thursday, Feb. 1, 2024, and running through the month. Located at 101 W. 3rd Street in Alton, New Frontiers is a full-line furniture store that has had quite a history over the past 46 years. Owner Ed Benz said it feels good to celebrate this milestone, and he is proud of how the business has grown over the decades. “A lot of customers can’t believe that this is the same store, the same owners. It’s pretty rewarding when you talk to people and they bought stuff years and years ago,” Benz said. “We’ve got a loyal customer base. The anniversary sale is just our way of thanking everybody in the community because we could have never done it without them.” When New Frontiers started in 1978, it was an unfinished wood furniture store. They eventually broadened their offerings to finished pieces and soft goods like sofas. The
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