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Bye bye, Bread Co. | St. Louis-based café chain announces Panera rebrand for some locations

3 years ago
Just like provel cheese, toasted ravioli, thin-crust pizza and gooey butter cake, referring to Panera Bread cafes as "Bread Co." is a hill that many St. Louisans would die on. But those living outside city and county limits might soon be forced to change their ways. Some café locations undergoing remodeling outside of the Lou may be making the branding switch from St. Louis Bread Company to Panera, according to a spokesperson with the Missouri-based company. The bakery-café chain began in 1987…
Jennifer Somers, KSDK