Route 66 Icons Were Packed On Float In Legendary Rose Bowl Parade
PASADENA, CALIF. - Imagine all your favorite Illinois Route 66 photo ops packed onto one float in the legendary Rose Bowl Parade on January 1, 2024! That's exactly what happened on New Year's Day in Pasadena, California, with Illinois Route 66 icons like the Joliet Prison, Shea's Gas Station Museum, and the World's Largest Catsup Bottle (to name just a few) represented on an amazing float. Here's how it happened. In Pasadena, the theme of “Celebrating a World of Music” was chosen for the 135th Rose Bowl Parade. And in Chicago, the Illinois Office of Tourism (IOT) team pondered that theme as they thought about the state's rich musical heritage and the legacy of music associated with the greater Chicago area. Those musical thoughts, along with the IOT award-winning marketing campaign of “Middle of Everything” sparked the Enjoy Illinois float theme: “Illinois: The Middle of Beats and Blues.” “The thing is, music is a universal language, and of
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