100 Years Ago: New Year's Eve: Ladies Dance Free at The London in Alton
ALTON - In the late months of 1924 and early months of 1925, the Joy Club threw dances every Wednesday night and Saturday night at The London. The London, formerly College Inn, sat at the corner of Main Street and College Avenue in Upper Alton. There were also special nights of dancing to celebrate holidays, and an ad in the Alton Evening Telegraph on December 30, 1924, invited revelers to the New Year’s Eve dance “from eight ‘till early in the morning.” Admission for gentlemen was 75 cents, but ladies got in free. Christmas Eve 1924 and Valentine’s Day 1925 were also celebrated by the Joy Club at The London, and a “sod-busters ball” mixed things up in March 1925. The dance was “said to be the first farm-yard frolic ever attempted in the city.” The Joy Club promised “something unique in the way of entertainment when the hay slingers and apple knockers meet. Persons attending have been requested to come attired in clothes
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