Local Business Owners Attend Presentation to "Become a Destination"
ALTON - Local small business owners recently gathered for a presentation on “Becoming a Destination” in downtown Alton. The organizations Main Street America , Illinois Main Street and Alton Main Street sponsored the event. They invited Jon Schallert, the president of The Schallert Group, Inc., to speak about how to make a business a regional “must-see.” “I like talking to communities because you get a whole interesting mix of business owners from all over the place,” Schallert said to the ten owners who attended the presentation. Schallert has developed a 14-step process for becoming a “destination business.” He explained that a destination business is unique and not dependent on location. In fact, a true destination business will bring in people from outside the business’s traditional market. This is partly why destination businesses are so beneficial to communities. They also garner media attention and word-of-mouth
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