Attorney General Raoul Urges The Federal Trade Commission To Address Deceptive "Dark Patterns" In Digital Advertising
CHICAGO - Illinois Attorney General Kwame Raoul and Iowa Attorney General Tom Miller today led a coalition of 17 attorneys general in calling on the Federal Trade Commission (FTC) to strengthen and update its guidance on digital advertising disclosures. In particular, Raoul and the states recommend improvements to address the emergence of deceptive design tactics known as “dark patterns” in the online and digital marketplace. On June 3, 2022, the FTC issued a request for information and public comment to revise, update and modernize its business guidance titled “. com Disclosures: How to Make Effective Disclosures in Digital Advertising .” The guide was first published in 2013 to help businesses create and publish advertisements and disclosures that comply with federal law and are clear and transparent, so consumers can make informed choices. Since 2013, the digital marketplace has radically changed. Smartphones and mobile devices are ubiquitous, and social