Attorney General Raoul Secures Settlement With Lingerie Retailer For Deceptive Advertising And Billing Practices
CHICAGO - Attorney General Kwame Raoul today announced a $2.35 million multistate settlement with AdoreMe, Inc., an online lingerie retailer. The settlement resolves claims that the company deceptively marketed its VIP Membership Program to consumers and made it difficult for consumers to cancel their memberships. “I am pleased with the settlement to hold Adore Me, Inc. accountable for engaging in alleged deceptive marketing to its consumers,” Raoul said. “I will continue to work to ensure that Illinois consumers are treated fairly.” AdoreMe offered consumers discounted pricing if they enrolled in its VIP Membership Program. Once enrolled in the program, consumers were charged $39.95 a month. Consumers could only avoid this automatic charge if they made a purchase before the sixth day of each month or logged into their AdoreMe accounts to decline the charge. The monthly charges accrued in the consumers’ accounts in the form of store credits, which could
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