Tourism Bureau Expands Sports Tourism Efforts
ALTON - Expanding sports tourism in southwest Illinois is a priority in 2023 for the Great Rivers & Routes Tourism Bureau. That’s why it has hired Huddle Up Group, an Arizona-based organization which specializes in sports tourism strategic plans. “Every year we see the economic impact of sports tourism on our region and know we can do better,” said Cory Jobe, President and CEO of the tourism bureau. “Growing sports events in our region will bring in more overnight stays, increase local tax revenues and we anticipate businesses will see an increase in sales. It’s a win-win for everyone.” Huddle Up will help identify, grow, develop and service the region’s sports tourism efforts to ensure a positive economic impact. That work would ultimately lead to the development of a long-range strategic plan for the growth of sports in Madison County. Huddle Up will conduct a market needs assessment on sports participation trends; do a regional facility
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