100 Years Ago: 5,000 Altonians Come Out to Sessel's Store Expansion Celebration
On March 25, 1925, 5,000 visitors attended the opening of Sessel’s expanded clothing store in their building at Third Street and Piasa Street (219-221 Piasa Street). “The occasion was one of the most notable events of the kind in the business history of Alton.” The celebration lasted from 2 p.m. to 10 p.m., and the store gave out 3,000 carnations and 2,000 balloons. In 1907, Maurice Sessel opened Sessel’s Alton store in a corner of the old Armory building. In 1914, Sessel’s leased additional space on the first floor. In 1919, the second floor was also taken over, and in 1924, the entire four-story building was leased. The building’s first floor housed the heating plant and coal bins for the Haskell property on Piasa Street. The heating plant was separated from the salesroom by only a tile and plaster partition, which “was a constant source of expense through merchandise being damaged by coal dust and caused much uneasiness on the part