The Evolution of Halloween and How It's Celebrated Today
Did you know that the global Halloween market was projected to reach over $12 billion in retail sales in 2024? From costumes and candy to decorations and parties, Halloween has grown into a cultural phenomenon far beyond its ancient origins. But how did a festival rooted in ancient rites transform into the commercial and social celebration we recognize today? Exploring the evolution of Halloween reveals much about cultural adaptation, commercialization, and the human fascination with the eerie and the festive. Ancient Origins: From Samhain to All Hallows’ Eve Halloween’s roots trace back over 2,000 years to the Celtic festival of Samhain, celebrated primarily in what is now Ireland, Scotland, and Northern France. Samhain marked the end of the harvest season and the beginning of winter, a time believed to blur the boundaries between the living world and the spirit realm. During Samhain, people lit bonfires and wore costumes to ward off roaming ghosts. This ancient festival
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