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B2B marketing ROI: 5 questions St. Louis businesses should ask

2 years 7 months ago
An accurate return on investment for B2B marketing is notoriously difficult to nail down. As opposed to the relatively quick process of selling to consumers, the B2B sales process tends to last months or even years. This means it becomes difficult to determine which marketing tactics actually influenced the lead’s purchase. They might have come into contact with many different ads, emails and blog posts over the course of their decision-making process, not to mention all the conversations they…
Beanstalk

Table of Experts: Cybersecurity

2 years 7 months ago
Paul Mazzucco, Chief Information Security Officer, Tierpoint Paul oversees company standards for physical, information, and network security, and leads the charge in maintaining industry-specific compliance certifications. An IT security market veteran, he has successfully trained with government agencies and become an expert in security standards and system hardening. He is a Certified Information Systems Security Professional (CISSP), Microsoft Certified Systems Engineer (MCSE), and Certified…

Mark Vittert's Reflections: Discarded truths

2 years 7 months ago
It is interesting how we can all look at circumstances and data, and still be so wrong. And so often these assumptions or even calculations can carry on as “gospel” for many years – even decades. One of those “looking through the wrong end of the looking glass” truths was early on in my “acceptance of all instructions.” Quite a bit of physical training theory was invested in the deprivation of fluids. Now this was far before the advent of Gatorade. It was thought that the more you…
Mark Vittert

Pay raises in the Covid-19 era: How to avoid the pitfalls of salary inflation

2 years 7 months ago
For Emily A. Neill, describing the current hiring environment as a “candidate’s market” doesn’t quite do it justice. Neill, senior managing director at Robert Half International Inc., said the offers employers are making these days are often staggering. “The biggest shock with clients is when we tell them what the market is paying,” Neill said. “They don’t believe it. They have a budget that was written a year ago, and they’ve tried to find people within their budget, and there’s…
Ty West

Nomination deadline extended for 2022 Most Influential Business Women Awards

2 years 7 months ago
The St. Louis Business Journal has extended the nomination deadline for its 2022 Most Influential Business Women Awards program, which recognizes remarkable women who excel in their careers and are making a big impact in St. Louis communities. The new deadline to submit your nomination is Friday, May 13. You can submit by clicking here. MEET THE 2021 MOST INFLUENTIAL BUSINESS WOMEN HONOREES In your nomination, describe in detail the nominee's career accomplishments, as well as her involvement…
Veneta Rizvic