New Frontiers Furniture Store Marks 47th Anniversary with Major Sale
ALTON - New Frontiers Home and Garden Furnishings Company is celebrating its 47th anniversary in Alton with a major sale through the month of February. Ed, Barb and Cathie, representatives with New Frontiers, stopped by “Our Daily Show!” with CJ Nasello to talk about their experience with the store and how they’ve seen it grow over the past several decades. “It’s a testament. After 47 years, you wouldn't get there by not doing all the right things,” said Cathie. “I love what I do. When you love what you do, you’ll never work a day in your life. I don’t go to work. I love my job.” Ed, the New Frontiers owner, explained that he started out by making adirondack chairs in his dad’s garage. He opened the original store on Broadway in Alton in 1978, selling only unfinished wood furniture. New Frontiers eventually broadened their offerings to finished pieces and soft goods like sofas. When they moved to 101