IDOI Kicks Off Its Third Annual Mental Health Parity Campaign for Mental Health Awareness Month
CHICAGO – The Illinois Department of Insurance (IDOI) kicks off its third annual consumer education campaign highlighting mental health parity during Mental Health Awareness Month. The Department continues to raise awareness about mental health parity laws which require that insurance coverage for mental health and substance use disorders is no more restrictive than coverage for physical health conditions. The 2025 campaign consists of radio, digital, and social media ads running in local markets, including Chicago, Springfield, Rockford, and Peoria, along with billboards and transit station signs. The animated character named “Yarney” is featured again this year as the Department’s mental health parity ambassador to connect with insurance consumers. “We are engaging Illinoisans with ads, educational website videos and outreach to ensure they understand what mental health parity is and how our Department enforces parity laws to protect them,” sai