Did you know that nearly 54% of social media users browse platforms to research products? This staggering statistic highlights the vital role social media plays in shaping consumer behavior today. For small businesses, harnessing this dynamic landscape can be the difference between thriving and merely surviving in an increasingly competitive market. In this article, we’ll explore how to effectively leverage social media to boost your small business, enhance brand awareness, and foster customer loyalty. Understanding Your Audience Before diving into social media strategies, it’s essential to understand who your audience is. Tailoring your approach begins with knowing what platforms they frequent, what content resonates with them, and how they prefer to engage. Create Customer Personas: Start by developing customer personas that encapsulate your target audience. These should include demographics, interests, and pain points. By understanding your audience’s priorities
Rod Stewart is returning for more Las Vegas shows.The Rock & Roll Hall of Famer has announced six new dates for his The Encore Shows residency at The Colosseum at Caesars…
In Presence of what; Absence of whom, St. Louis-based, Indian-born interdisciplinary artist Sukanya Mani presents her most intimate side by using clusters of undulating paper and fabric forms to retell […]
Funding has been approved for the voluntary buyouts of flood-damaged properties in University City, MO, after the River Des Peres flooded homes in 2022.
While most state departments and elected officials have few open Sunshine Law requests, the Department of Social Services and MoDOT have requests pending for 2 years
Every year in March, Citi recognizes Women’s History Month and International Women’s Day by celebrating the contributions of women and allies around the world.
Locally, Citi St. Louis enhanced its partnership with FOCUS St. Louis to develop a Women in Leadership (WIL) cohort for women employees of Citi. Now in its second year, previous WIL graduates lead the selection of the incoming cohort and seek to further empower an ongoing, and growing, powerhouse of advocates for the St. Louis area.
It…
For years, more ham-fisted printer manufacturers have waged a not-so-subtle war on consumers by blocking the ability to use cheaper, third-party printer cartridges. HP and Canon have both been particularly obnoxious on this front, and continue to engage in the practice despite a growing pile of assorted lawsuits. Brother has historically been one of the […]
At least 13 people are dead and thousands were left without power Saturday morning after multiple expected tornadoes moved through Missouri on Friday night.
Missouri Gov. Mike Kehoe said initial reports indicated as many as 19 tornadoes hit the state Friday night, but the only agency that can verify tornado touchdown claims is the National Weather Service. NWS survey crews deployed on Saturday and Sunday to assess the damage caused by the storm. The survey crews traveled to areas where damage was…
A St. Louis-based company known for its work in Alzheimer's and neurological testing can expand its footprint, thanks to a $10 million investment from several life sciences companies under South Korean company Samsung.
"Shelters have opened their doors, and people are stepping up to help however they can. The ‘Show-Me’ spirit is alive and strong in the face of this disaster."
stLouIST