The History of the Flash Mob at the Alton Halloween Parade (And How to View It)
ALTON - Principia College’s dance program will continue its flash mob tradition at the 106th Alton Halloween Parade on Tuesday, Oct. 31, 2023. This year marks the 12th anniversary of the flash mob. Principia students choreograph and perform the dance in front of Frew’s Bridal, right before the parade hits the intersection of Piasa and 3rd Street in downtown Alton. Erin Lane, the Principia dance professor who organizes the flash mob, explained the tradition is a fun and meaningful way for students to connect with the Alton community. “Alton is really special,” she said. “It’s wonderful, and I’m really happy that Prin Dance can be a part of it as much as we are, and I hope that we can grow and do more.” To get the best view of the flash mob, Lane suggests gathering near the end of the parade route at Frew’s Bridal — located at 305 Piasa Street in Alton — by 7:30 p.m. on Oct. 31. They hope to perform around 7:45 p.m.