From startups to Fortune 100 companies, the value associated with brand names constitutes a huge portion of the overall valuation of many companies. A brand name is generally the name given by the maker to a product, service or range of products or services. Most people think of Apple ®, Nike®, Microsoft®, and countless other household names when brand names are mentioned, but nearly every business has a brand name. Protecting the goodwill that consumers associate with that brand name should be…
Heydays HQ feels like a place you’d want to hang out with your friends. Both floors of the space are warm and understated, with plenty of texture and color to make the polished concrete and exposed brick feel modern and inviting. The second floor’s south-facing side opens up to a roomy, concrete outdoor space overlooking Olive Street in St. Louis.
“This space did not look like this on Saturday,” says Keisha Mabry Haymore, founder and owner of Heydays HQ, while surveying the room. “It was…
The coronavirus pandemic forced educational institutions to quickly rethink course delivery options. In doing so, most opted to offer virtual classes and implement technology in innovative ways to ensure student success.
By broadening the use of Swivl technology to include students with disabilities, St. Louis Community College-Florissant Valley created a welcome learning option for Sean Gold. This project was a finalist for the St. Louis Community College Innovation of the Year Award.
Swivl is…
At the Woodson Park Apartments, one long-time resident has been dealing with an ongoing issue for months. Despite no clear answers from management, Nichelle Vanhook has concerns for her family.
Concerns over short-term rentals have extended from Downtown St. Louis and westward, after a 14-year-old was shot after reportedly not being allowed in a house party early Wednesday morning.
Jack Daniel’s, the famous whiskey maker out of Tennessee, is not a complete stranger to silly trademark battles. But it appears that the company may be getting into the trademark bullying game, or at least the trademark lack of comprehending the law game, more and more these days. This post will serve as another example […]
A newly published study in Behavior Genetics describes the genetic heritability of a vast number of traits based on measurements of 772 pairs of twins (half identical, half not). The basic concept here is that if a trait is largely genetic, it will be more closely shared by twins who have identical physical and cognitive ...continue reading "How much of you is your genes?"
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