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What demographic groups should Bud Light be sure to avoid in the future?

2 years 6 months ago
Every year, Bud Light spends more than $100 million on marketing. Of that, maybe a few million goes to social media. Of that, a small fraction goes to deals with social media influencers. And of that, a few thousand dollars recently went to Dylan Mulvaney, a trans woman who racked up something like 10 million ...continue reading "What demographic groups should Bud Light be sure to avoid in the future?"
Kevin Drum