Business consultants have long proclaimed that online platforms such as Amazon ultimately destroy brands. These concerns are not unwarranted, as 78% of Amazon searches are unbranded, seeking generic products rather than name brands. On Amazon, consumers are searching for “running shoes women” or “tennis shoes for men” rather than asking specifically for Nike, Adidas or Puma shoes. Meanwhile, online platforms such as Amazon tend to commoditize brands by stripping them of every differentiator…
I am 65 years old and not an active social media user. Although I understand traditional marketing and communications, I admit that I don’t really know how social media works, or exactly why it works to drive awareness and build brands, but it obviously does.
In recent years, I have been involved in a number of new commercial developments that have opened my eyes to the importance and impact of social media. I was also amazed to find out, when applying for a loan recently, that the lender had…
I’m proud to work at a firm that believes every person deserves the opportunity to thrive. Our purpose at Edward Jones is to partner for positive impact to improve the lives of our clients and colleagues and better our communities and society. One of the ways we accomplish this is by advancing inclusive growth. Our work to advance diversity, equity and inclusion includes intentional investments to lift all our communities, neighbors and colleagues – including people with disabilities.
Disability…
The Army ROTC paid for veteran Will Gunn to attend college at Washington University in St. Louis and paved the way to a career in education. He worked as an admissions officer at WUSTL, college counselor at De Smet Jesuit High School and social studies teacher for Saint Louis Public Schools.
Gunn joined the military as a freshman at WUSTL in response to the Sept. 11, 2001, terrorist attacks on the United States.
“I figured military service might present a chance for adventure and to serve our…
Ready, set, go! The Gateway Dirt Nationals, an indoor racing event, features Late Model and Open-Wheel Modified classes. Held at The Dome at America’s Center, the 1/5-mile, semi-banked dirt oval
Here are average retail gasoline prices over the past year: In most of the country, the average price of a gallon of regular is $3.32. Here in the People's Republic of California it's $4.81. In both cases, if you adjust for inflation we're now below the prices of a year ago.
A few days ago, Kamenetzky read that Szapszewicz's family had lost almost all its belongings in this summer's flood. Kamenetzky called his museum coworkers immediately.
Investigators with the St. Louis Metropolitan Police Department say they have a person in custody who may be responsible for a third of the 69 burglaries reported in the city in just the past month.
It’s a lesson that apparently keeps needing to be re-learned over and over again: for far too many types of digital purchases, you simply don’t own the thing you bought. The arena for this perma-lesson are varied: movies, books, music. And, of course, video games. The earliest lesson in that space may have been when […]