a Better Bubble™

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Are online platforms killing your favorite brands?

2 years 9 months ago
Business consultants have long proclaimed that online platforms such as Amazon ultimately destroy brands. These concerns are not unwarranted, as 78% of Amazon searches are unbranded, seeking generic products rather than name brands. On Amazon, consumers are searching for “running shoes women” or “tennis shoes for men” rather than asking specifically for Nike, Adidas or Puma shoes. Meanwhile, online platforms such as Amazon tend to commoditize brands by stripping them of every differentiator…
Julien Bei

Could social media be an answer for advancing downtown St. Louis?

2 years 9 months ago
I am 65 years old and not an active social media user. Although I understand traditional marketing and communications, I admit that I don’t really know how social media works, or exactly why it works to drive awareness and build brands, but it obviously does. In recent years, I have been involved in a number of new commercial developments that have opened my eyes to the importance and impact of social media. I was also amazed to find out, when applying for a loan recently, that the lender had…
Larry Chapman

Disability inclusion in the workplace is critical to building a sense of belonging for all

2 years 9 months ago
I’m proud to work at a firm that believes every person deserves the opportunity to thrive. Our purpose at Edward Jones is to partner for positive impact to improve the lives of our clients and colleagues and better our communities and society. One of the ways we accomplish this is by advancing inclusive growth. Our work to advance diversity, equity and inclusion includes intentional investments to lift all our communities, neighbors and colleagues – including people with disabilities. Disability…
Monica Reha

STLCC enabled veteran to find the right fit for new career

2 years 9 months ago
The Army ROTC paid for veteran Will Gunn to attend college at Washington University in St. Louis and paved the way to a career in education. He worked as an admissions officer at WUSTL, college counselor at De Smet Jesuit High School and social studies teacher for Saint Louis Public Schools. Gunn joined the military as a freshman at WUSTL in response to the Sept. 11, 2001, terrorist attacks on the United States. “I figured military service might present a chance for adventure and to serve our…
St. Louis Community College

Raw data: Gasoline prices are lower than a year ago

2 years 9 months ago
Here are average retail gasoline prices over the past year: In most of the country, the average price of a gallon of regular is $3.32. Here in the People's Republic of California it's $4.81. In both cases, if you adjust for inflation we're now below the prices of a year ago.
Kevin Drum

‘Deus Ex Go’ To Be Completely Disappeared With Studio Shutdown

2 years 9 months ago
It’s a lesson that apparently keeps needing to be re-learned over and over again: for far too many types of digital purchases, you simply don’t own the thing you bought. The arena for this perma-lesson are varied: movies, books, music. And, of course, video games. The earliest lesson in that space may have been when […]
Dark Helmet