New Chicken Brand in Local Targets Invites Consumers to "Do Good" for the Planet
ALTON/EDWARDSVILLE - Do Good Chicken is expanding to local Target shelves, and the co-founder says his new brand can help save the planet while providing consumers with a great meal. Do Good Chicken collaborates with grocery stores to repurpose surplus food and divert it from landfills. After donations are made to food banks or other human-focused causes, Do Good Chicken upcycles the food into animal feed. The chickens are fed this more nutritious diet, and then they are processed and sold under the Do Good Chicken brand at supermarkets. The company says not only does this improve the taste of the poultry, but it also benefits the environment in a major way. “We started this company to try to help finally bring sustainability to scale and make it affordable and accessible to every consumer to actually now be a part of the solution,” Justin Kamine, Do Good Chicken co-founder, said. “The solution is solving one of the biggest problems in the food system, which is
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