ILCC Adopts Permanent Rule Regulating Placement and Display of Co-Branded Alcoholic Beverages in Retail Establishments
On September 21, 2023, the Illinois Liquor Control Commission (ILCC) adopted a permanent rule regulating the placement of co-branded alcoholic beverages on retail sales floors. The Joint Committee on Administrative Rules (JCAR) issued a Certificate of No Objection on September 12, 2023, permitting the ILCC to adopt the rule by filing with the Secretary of State. The permanent rule seeks to protect the public from confusion between alcoholic beverages and non-alcoholic beverages with similar branding and to prevent the marketing of such alcoholic beverages to children. A “co-branded alcoholic beverage” is any alcoholic beverage containing the same or a similar brand name, logo, or packaging as a non-alcoholic beverage. The permanent rule applies to all establishments in Illinois that sell packaged alcohol for off-premise consumption. Under the permanent rule, applicable establishments are subject to the following regulations: • Establishments with larger retail sale
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