Tourism Bureau and Two Area Communities Receive State Tourism Promotion Grants
ALTON - The Great Rivers & Routes Tourism Bureau of Southwest Illinois along with the cities of Grafton and Collinsville were awarded a total of $135,000 in Illinois Travel and Tourism grants from the Department of Commerce & Economic Opportunity and the Illinois Office of Tourism. The grant funds will be used to market the region and the individual cities in tourism promotions spearheaded by the Tourism Bureau. “This is the first time we’ve applied for and received marketing grants for individual communities,” Cory Jobe, President of the Great Rivers & Routes Tourism Bureau remarked. “The grants call for a 50 percent match, so effectively we will be spending $270,000 on paid targeted marketing efforts, in addition to our normal marketing budget. We’ve seen a surge in interest in our region in the last several years from key markets in St. Louis, Chicago, Indiana, and Central Illinois-and that can be directly attributed to our strong marketing efforts.”
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